Overview
The Divi Timer Pro plugin comes with three types of countdown timers, Auto-Restart, Evergreen, and Standard. In this document, we will explore the Evergreen countdown timer features and settings.
What Is An Evergreen Timer?
The Evergreen timer is a type of timer that starts counting down when each individual visitor comes to the page. The purpose is to increase sales and drive conversions by indicating scarcity or a fear of missing out by setting a limited time to act on some offer. It is important to give a consistent presentation of your marketing content. Using an evergreen timer ensures that the visitor will get a consistent marketing offer. They will never see the same offer or countdown twice, because once the timer expires, it will not restart again.
How Does An Evergreen Timer Work?
The evergreen timer stores a cookie in the visitor’s browser behind the scenes to keep track of the exact time they first landed on the page. This engages a browser session that is unique to each individual page visitor. This means that even if the visitor refreshes the page or comes back later, the session that has already started the first time is still active. If the timer is still counting down at that point, it will continue. If the countdown has expired, the visitor can be presented with any number of our Expiry Actions such as redirect to another ULR, show a message, show a button, show other content, or hide other content.
Features
The Divi Timer Pro modules includes many features, but some of them only apply when certain timer types are used. Below are the settings that apply specifically when the Evergreen timer type is used.
Cookie Duration
The Evergreen timer type includes an option to specify the cookie duration. This feature allows you to choose how long the visitor’s session should be remembered in the browser, which determines when the site visitor session should end. This is important to set whether you want the same visitor to see the same countdown timer/offer again, and if so, how long of a period of time you want to wait until the cookie is reset.
It is important to remember to set the Cookie Duration to a longer time period than the Countdown Duration. Both the Countdown Duration and the Cookie Duration begin when the visitors comes to the page, so in order to be effective you would want the user’s session to continue after the countdown has ended.
Expiry Actions
Each of our time types include the option to choose what happens when the countdown timer ends. The available options include hiding the timer, redirectiong to another URL, showing a message, showing a button, hiding other content, and showing other content. You can learn more about each of these options in our full guide about the expiry actions.
Use Cases
The Evergreen feature presents many exciting marketing use cases. We will discuss a few of those briefly here and let the rest up to you!
Impulse Purchases
Inspire shoppers to buy quickly before they change their mind or miss out on a deal that is clearly ending soon.
Email Optin
Run a promotion to join your email list and receive download or offer before the timer ends.
Limited Time Offer
Count down to the deadline of a discount or sale that is ending soon.
Flash Sale
Show urgency for and increase the fear of missing out on a limited time sale
Demos
Our demo site includes live examples of the three types of timers available in the plugin. Be sure to take a look at the Evergreen timer demos in action!